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Category Archives for "Marketing Strategies"

Want More Profits? Just Watch Adele

As this article is being written the Adele concerts in Vancouver are only a couple of sleeps away. As we hear one story after another about how tickets sold out in just moments and how resellers and scalpers are getting thousands of dollars for just a few hours of entertainment it has me searching for […]

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“Dare to Declare” Your Ideal Client To Generate Profitable Growth

Businesses open their door every day, market their product and try to put their best foot forward, yet many struggle with flat sales and unprofitable growth. The hard truth is that your customers may not want what you are offering, because they are not your ideal client. Many businesses make the fatal error of going […]

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Every Company Has One. Very Few Use It

Sustaining profitability is one of the biggest challenges and source of frustration for many business owners. Competitive forces are continuously putting pressure on pricing, margins and profitability. However, if businesses just did this one thing pressure on pricing and margins would dissipate like helium being released from a balloon. The one thing is to identify […]

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Marketing is NOT the Problem, Your Sales Process IS The Problem

Marketing is the nemesis of most small business owners, a necessary evil that rarely seems to translate into measurable sales. The fact is that the marketing program may not be problem; it may be your sales system. The sole purpose of marketing is to generate qualified leads. The marketing program has done its job once […]

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Is Your Business In Distress? Save It With These 5 Steps

Even the most successful and established business can find itself in a position of financial distress. This is caused by sudden and significant changes to the business landscape or it may have crept in over time due to a lack of monitoring and controls. Before you know it you have a runaway train that requires […]

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Stop Relying on Social Media to Grow Your Business

Social Media is all the rage. There are endless offerings of webinars, seminars and “free reports” on how to take advantage of the Social Media craze. There are thousands of social media tips, tricks and strategies to help you grow your business. Yes, Social Media can be an effective strategy if the right steps and […]

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