Knowledge is NOT Power
We have all heard the saying “knowledge is power” but is this really true? I say knowledge is NOT power. We can take courses, go to workshops, and come home with binders of information. However, knowing what to do is worthless without the “wisdom” of how to apply it.
Most businesses begin with someone with a specialized skill or a unique idea and a desire to build a legacy. The founders may have wanted independence or control of their destiny. Based on sheer energy and leveraging their specialized skills and technical wisdom their business grows.
The founder forges out a living, works long hours but becomes frustrated as progress and ideas tend to slow down. The business owner loses focus, trying different strategies and tactics in vain. Finally, they can no longer afford to just rely on their energy and specialized skills.
Something needs to change.
Very often the missing link between success and frustration or even failure is the knowledge and wisdom of how to apply certain business principles and strategies to their business.
By applying the same business principles and strategies used by many successful businesses a good Business Coach will have the wisdom to fill the “business information gap” for their clients. They work with owners to apply the same proven principles and strategies.
Most of all, a good business coach guides the owner through a business transformation process that can have dramatics results.
Unlike a Consultant who typically specializes in a certain area of a business a Coach takes a holistic approach. They work with clients to focus on all areas of a business to determine where time and resources are best spent. This can include everything from sales and marketing to productivity, cash flow, profitability and financial management.
Not all Business Coaches are created equal
Business Coaches come from varied backgrounds and have their own areas of strengths and shortcomings. When choosing a Business Coach a prospective client should consider the following.
How do they interact with their coach?
The magic of a Coach/Client relationship is in their interaction. They should challenge each other, develop valuable insights and create positive energy. Each session should end with specific action items and determined desired outcomes.
What is the background of the Business Coach?
Has the Coach actually run a business operation? Have they developed or worked with systems? Can their pull from their own experiences (successes or failures) to provide insight and direction? How much business “wisdom” do they have?
Are they proactive or reactive Coaches?
A reactive Coach comes into the session with little plan. They tend to deal with the problems of the day. A proactive Coach works with the client to create a plan for the business with the sessions acting as stepping stones toward an end result.
Getting an outside perspective is a proven and effective way of getting a business unstuck and creating positive change. Meet with a Coach. Many offer a complimentary (sample) meeting so you can experience the value first hand.
Tony Malyk, Vancouver Business Performance Coach