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3 Biggest Marketing Mistakes Made By Trades & Technology Companies

Most Trades & Technology companies struggle with marketing. Marketing mistakes may even be your biggest nemesis. We all know that your ability to innovate and create drives our economy. You offer a product or service that satisfies a real unfulfilled need. But despite spending enormous amounts of time, money and resources on marketing, sales still […]

Use Marketing Physics To Triple Your Chance Of Success

,yThere is mathematical proof that you can literally triple your chance of success by ensuring your marketing program follow three crucial rules. The three crucial rules are Your message must communicate an OVERT Benefit There must be a REASON TO BELIEVE There must be a REAL DRAMATIC DIFFERENCE In his book Jump start Your Business […]

Are Your Marketing Zebras?

When I speak with business owners who are frustrated with their marketing I always ask the question, “What is your target market?” The answer usually starts with, “Anyone.” It’s like they are marketing zebras instead of horses of a specific colour. Let me explain. I learned a marketing rule many years ago which is still […]

Are You A Pinball Wizard Marketer?

I remember spending many days in my youth standing at a pinball machine watching the silver ball bouncing and bumping in every direction. It was hard to control where the ball went. Most of my time was spent reacting to what the ball was doing so it wouldn’t get by the flippers and without “tilting” […]

The 4th Biggest Lie In Advertising

Have you ever received a cold call or been approached by a sales person who sells advertising products? Isn’t it odd that no matter what business you are in, their media is perfect for your business? There is no doubt that advertising can be very effective if the media is right for your business. And […]