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Solving the Profitability Epidemic in Surrey

There is a profitability epidemic lurking amongst manufacturing and trades businesses in Vancouver and the surrounding area. Although a large number of businesses are flourishing I have had the opportunity to meet with dozens of business owners of well established businesses who employ five to fifty people that struggle to break even. In many cases […]

Increase Profits NOT Sales for Financial Success

The number one challenge owners of manufacturing, trades and technology companies state as their priority for financial success is to grow sales. This is true in many cases. However, business owners can dramatically improve the financial health of their business much faster and even more dramatically by looking internally for ways to improve their business […]

3 Strategies To Increase Sales Without Marketing

Companies in every industry spend enormous amounts of money on marketing to attract new clients and increase sales. We have all heard about the ratio that it costs 6 to 10 times more to attract a new customer than to keep an old one. Yet many businesses either ignore or take their customers for granted, […]

3 Biggest Marketing Mistakes Made By Trades & Technology Companies

Most Trades & Technology companies struggle with marketing. Marketing mistakes may even be your biggest nemesis. We all know that your ability to innovate and create drives our economy. You offer a product or service that satisfies a real unfulfilled need. But despite spending enormous amounts of time, money and resources on marketing, sales still […]

Use Marketing Physics To Triple Your Chance Of Success

,yThere is mathematical proof that you can literally triple your chance of success by ensuring your marketing program follow three crucial rules. The three crucial rules are Your message must communicate an OVERT Benefit There must be a REASON TO BELIEVE There must be a REAL DRAMATIC DIFFERENCE In his book Jump start Your Business […]

Are Your Marketing Zebras?

When I speak with business owners who are frustrated with their marketing I always ask the question, “What is your target market?” The answer usually starts with, “Anyone.” It’s like they are marketing zebras instead of horses of a specific colour. Let me explain. I learned a marketing rule many years ago which is still […]