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Want More Profits? Just Watch Adele

As this article is being written the Adele concerts in Vancouver are only a couple of sleeps away. As we hear one story after another about how tickets sold out in just moments and how resellers and scalpers are getting thousands of dollars for just a few hours of entertainment it has me searching for […]

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The 5 Steps to Increasing Sales By 550% in 4 Years

I couldn’t believe this was actually happening. After I picked up my new company car I was on my way to start my first day as a Branch Manager for a national company. I always wanted to run my own operation, and finally got my chance at only 29 years old. My mandate was increasing […]

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“Dare to Declare” Your Ideal Client To Generate Profitable Growth

Businesses open their door every day, market their product and try to put their best foot forward, yet many struggle with flat sales and unprofitable growth. The hard truth is that your customers may not want what you are offering, because they are not your ideal client. Many businesses make the fatal error of going […]

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Every Company Has One. Very Few Use It

Sustaining profitability is one of the biggest challenges and source of frustration for many business owners. Competitive forces are continuously putting pressure on pricing, margins and profitability. However, if businesses just did this one thing pressure on pricing and margins would dissipate like helium being released from a balloon. The one thing is to identify […]

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Marketing is NOT the Problem, Your Sales Process IS The Problem

Marketing is the nemesis of most small business owners, a necessary evil that rarely seems to translate into measurable sales. The fact is that the marketing program may not be problem; it may be your sales system. The sole purpose of marketing is to generate qualified leads. The marketing program has done its job once […]

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Are “Shiny Objects” Distracting Your Business?

As business owners we have all received a phone call, a cold call visit or approached at a business function to get on a “great thing” or “shiny object.” These are opportunities that can distract us from the things we really need to focus on. It might be the “perfect” advertising medium. Or it might […]

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