Build a Strong Marketing Foundation Podcast
Click Here to Download Podcast Stop wasting time and money on marketing. You pour tons of money into marketing strategies expecting the phone to ring or customers to walk in the door only to be disappointed repeatedly when nothing happens. Marketing strategies can work and generate sales growth if you take the time to build […]
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Want More Profits? Just Watch Adele
As this article is being written the Adele concerts in Vancouver are only a couple of sleeps away. As we hear one story after another about how tickets sold out in just moments and how resellers and scalpers are getting thousands of dollars for just a few hours of entertainment it has me searching for […]
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The 5 Steps to Increasing Sales By 550% in 4 Years
I couldn’t believe this was actually happening. After I picked up my new company car I was on my way to start my first day as a Branch Manager for a national company. I always wanted to run my own operation, and finally got my chance at only 29 years old. My mandate was increasing […]
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“Dare to Declare” Your Ideal Client To Generate Profitable Growth
Businesses open their door every day, market their product and try to put their best foot forward, yet many struggle with flat sales and unprofitable growth. The hard truth is that your customers may not want what you are offering, because they are not your ideal client. Many businesses make the fatal error of going […]
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Every Company Has One. Very Few Use It
Sustaining profitability is one of the biggest challenges and source of frustration for many business owners. Competitive forces are continuously putting pressure on pricing, margins and profitability. However, if businesses just did this one thing pressure on pricing and margins would dissipate like helium being released from a balloon. The one thing is to identify […]
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Marketing is NOT the Problem, Your Sales Process IS The Problem
Marketing is the nemesis of most small business owners, a necessary evil that rarely seems to translate into measurable sales. The fact is that the marketing program may not be problem; it may be your sales system. The sole purpose of marketing is to generate qualified leads. The marketing program has done its job once […]
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