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Want More Profits? Just Watch Adele

As this article is being written the Adele concerts in Vancouver are only a couple of sleeps away. As we hear one story after another about how tickets sold out in just moments and how resellers and scalpers are getting thousands of dollars for just a few hours of entertainment it has me searching for […]

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The 5 Steps to Increasing Sales By 550% in 4 Years

I couldn’t believe this was actually happening. After I picked up my new company car I was on my way to start my first day as a Branch Manager for a national company. I always wanted to run my own operation, and finally got my chance at only 29 years old. My mandate was increasing […]

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Every Company Has One. Very Few Use It

Sustaining profitability is one of the biggest challenges and source of frustration for many business owners. Competitive forces are continuously putting pressure on pricing, margins and profitability. However, if businesses just did this one thing pressure on pricing and margins would dissipate like helium being released from a balloon. The one thing is to identify […]

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Marketing is NOT the Problem, Your Sales Process IS The Problem

Marketing is the nemesis of most small business owners, a necessary evil that rarely seems to translate into measurable sales. The fact is that the marketing program may not be problem; it may be your sales system. The sole purpose of marketing is to generate qualified leads. The marketing program has done its job once […]

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3 Strategies To Increase Sales Without Marketing

Companies in every industry spend enormous amounts of money on marketing to attract new clients and increase sales. We have all heard about the ratio that it costs 6 to 10 times more to attract a new customer than to keep an old one. Yet many businesses either ignore or take their customers for granted, […]

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Why Manufacturers, Trades & Tech Companies Don’t “Measure Up”

Many owners of manufacturing, trades and tech companies anxiously await the release of their financial statements. They want to see how they are doing. At best the financials are reviewed monthly. But often they are reviewed on a quarterly or even annual basis. Typically the two numbers they look at are top line revenue and […]

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