What is a Business Coach?
Why Small Businesses Need a Business Coach
Most businesses were started by someone who had a specialized skill or a unique idea. The new business owner wanted to build a legacy. Additionally, they may have wanted independence or control of their destiny.
Based on sheer energy and leveraging their specialized skills, their business grows. They forge out a living and work long hours. Unfortunately, they often become frustrated as progress and ideas tend to slow down. Eventually, the business owner loses focus. They try different strategies and tactics in vane. They can no longer afford to just rely on their energy and specialized skills.
Something needs to change.
Very often the missing link between success and frustration or even failure is the knowledge of certain business principles and strategies. History shows that most successful businesses possess a clear vision, have sound business systems, and well-focused, productive staff.
How a Business Coach can Help Small Business Owners
By applying the same business principles and strategies used by many successful businesses, a Business Coach works with the business owner to fill the “business information gap”. They work with owners to apply the same proven principles and strategies of successful businesses. A Business Coach guides the business owner through a transformation process that can have dramatics results.
Through “coaching sessions” a Business Coach will educate, equip, and inspire their clients to take their business to levels never achieved before. A Business Coach should not direct but help guide their clients toward sound decisions. Furthermore, a Business Coach will help to create action plans, provide insight, and challenge their clients to consider all contingencies before making a decision.
A Unique Approach
Unlike a Consultant who typically specializes in a certain area of a business, a Business Coach takes a holistic approach. They work with clients to focus on all areas of a business. They spend time discerning where time and resources are best spent. This can include everything from sales and marketing to operations, accounting, and customer service.
Not all Business Coaches are created equal. In fact, Business Coaches come from varied backgrounds. They usually have their own areas of strengths and shortcomings. When choosing a Business Coach, a prospective client should consider the following:
- How do they interact with their business coach? The magic of a Coach/Client relationship is in their interaction. They should challenge each other, develop valuable insights, and create positive energy. Each session should end with specific action items and determined desired outcomes.
- What is the background of the Business Coach? Has the Coach actually run a business operation? Have they developed or worked with systems? Can their pull from their own experiences (successes or failures) to provide insight and direction?
- Are they proactive or reactive Coaches? A reactive Coach comes into the session with little plan. They tend to deal with the problems of the day. A proactive Coach works with the client to create a plan for the business with the sessions acting as stepping stones toward an end result.
Virtually every business owner can benefit from some level of business coaching. They key is picking the coach who is the best fit for you.